Taylor Swift is gaining a significant amount of “Swifties” with her North American tour this summer in a demographic that she couldn’t see even in her wildest dreams: hotel general managers.
When the clock struck “Midnights” and Swift announced her “Eras Tour” in November 2022, hoteliers in the cities on the list rushed to adjust rates and prepare for the influx of bookings sure to come. The impact was instant.
General managers said hotel bookings spiked immediately following the tour announcement. Preparing for it was “pure chaos from a booking standpoint,” said Brendan Abraham, general manager of Bellyard, West Midtown Atlanta, a Tribute Portfolio Hotel.